"Having worked with dozens of advertising firms over the past 20 years I can confidently state that Amiel, President of Target Worldwide, is one of those rare people in the industry that approaches advertising from the client’s perspective and with the client’s objectives in mind. He is adept at conceiving unique and cost-effective strategies for successful direct response marketing through subtle manipulation of creativity and language in both general and Hispanic markets utilizing a strategic media mix. I’ve been impressed by his broad capabilities including creative development, copywriting, production and account management. Amiel’s skills are complemented by his integrity and dependability."

Steve Trattner
Chief Marketing Officer
Cinergy Health, Inc.

"I have had the pleasure of working with Target Worldwide on many occasions. The scope of work he has done for me includes writing, editing, translating, and designing of a variety of projects. Without doubt, I call Target Worldwide whenever I need any of the abovementioned services. Besides being flexible, affordable and easy to partner with, their work is outstanding. When I turn a project over to them I am completely confident that it will be executed flawlessly."

Patricia Collahuazo
President
RPI Marketing

"You did a great job with those Humana videos. I showed them to some people on Terra.com and they were very impressed! Thanks again for pulling through on such short notice."

Ricardo Nieto
Vice President, Multicultural Marketing
& Communications
Creative Alliance

"There is no project Amiel and his team at Target Worldwide can’t handle. The service they provide is always excellent and the finished product is always fabulous. I love working with Target Worldwide."

Katie Baron Nullman
Director of Sales and Marketing
Aquamarina and Vertical Yacht Club

Target Worldwide Produces Cinergy Health’s New Infomercial.

Miami-based advertising and marketing company completes production of first long-form direct response TV spot for health insurance company.

Miami (FL), April 14, 2008 - Target Worldwide, a full-service bilingual (English and Spanish) agency specializing in results-oriented marketing was selected by Cinergy Health to produce its first half hour infomercial for nationwide TV distribution.

This infomercial is the most recent direct response spot produced by Target Worldwide for this client. Since being approached by Cinergy Health (www.CinergyHealth.com) about a year and a half ago, Target Worldwide has developed and produced approximately six short-form (60 second) TV direct response ads including the very successful ‘Burger and Cigarettes.’ ‘The $6 a day spot, as we call it, has been airing nationally for over 16 months and remains a superb performer’ says Amiel Moskona, President and Creative Director of Target Worldwide. ‘Its cost per lead and conversion rate continue to be outstanding. This is quite remarkable, as the burn rate for TV ads is generally very fast’ he added.

‘Cinergy Health has been depending on the expertise of Target Worldwide since the inception of our insurance plans,’ commented Steve Trattner, Cinergy Health’s Chief Marketing Officer. ‘Their advertising expertise has helped catapult Cinergy Health into the health insurance industry while achieving and exceeding our direct response marketing metrics in a cost-effective manner.’

The infomercial is scheduled to hit the airwaves in different markets around the nation. Shot entirely in HD, it communicates the clear benefits of Cinergy Health’s insurance coverage to the millions of Americans who either have insufficient or no health insurance for themselves or their families.

Since its founding in 1994, Target Worldwide provides strategic, consulting and creative advertising and marketing services in English and Spanish for clients such as: Hertz, Humana, KFC, Aquamarine Partners/Vertical Yacht Club among others.